Haier Europe is expanding its manufacturing footprint in Europe with a new dishwasher factory in the company’s industrial site in Eskişehir, Turkey. With an investment of more than 40 million euro, the new factory will have full capacity of 1 million units per year and is equipped with solar panels in line with the company’s sustainability commitment to reduce environmental footprint within its manufacturing processes.
The plant features improved production capacity with high automation levels: operating robots and advanced production processes thanks to 100% automatic measuring systems, leakage detection and full traceability of critical components.
The production will include freestanding and built-in segments for the three pan-European brands, Candy, Hoover and Haier, with core technologies, connectivity, high energy classes as well as innovative and visible features. Haier Europe’s advanced R&D and manufacturing know-how will be implemented in the production of a wide range of premium connected products, with Inverter Motor as core technology, and including the newest Candy Rapido’, Hoover H-Dish 700, and Haier I-Pro Shine Series 7 and 6 dishwashers, with the aim of improving production capacity, products availability and range flexibility for Haier Europe’s markets.
«Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe – says Yannick Fierling, chief executive officer at Haier Europe -.The expansion of our industrial park in Turkey marks another step in the company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing our presence by counting on a competitive industrial footprint and strong R&D and hi-tech capabilities, with the aim of becoming among the top three home appliance manufacturers in the region.»
