Haier has chosen Chiara Ferragni to furnish her new and highly anticipated Milanese home. The collaboration between the brand and the influencer continues and comes to life in the elegant Milanese dwelling. To equip Chiara’s kitchen, there is the new Haier Series 6 built-in appliance collection, designed in Haier Europe’s Milan Experience Design Center with refined materials and fine finishes.

In particular the kitchen features CHEF@HOME, the smart oven with full-touch screen on the door to manage all cooking functions, watch videos, surf the Internet, and control the preparation of dishes; the FD 90 Series 7 Pro four-door refrigerator with Absolute Ice technology, ensuring separate air flows and no contamination for 10 times purer ice; the small kitchen appliances of the I-MASTER Series 5 line, characterized by great attention to detail, premium materials and extreme versatility of use. Moreover, for the laundry, two highly technological and functional laundry columns, formed by the I-Pro Series 7 Plus front-loading washer and the I-Pro Series 7 Plus Super Silent dryer.

«Chiara Ferragni and Haier share a set of values that sets them apart in their respective worlds of reference. Chiara, a pioneer of a new style of communication, has been able to impose herself with determination and elegance in an innovative and still unexplored panorama, just as Haier is a forerunner of connected and technologically advanced solutions that are redesigning the world of household appliances – comments Atena Manca, Marketing Director Italy in Haier Europe –. In addition, the notoriety and attention that Chiara is able to generate constitute a strategic touch point in terms of awareness for the brand, as was the partnership with ATP Tour for the world professional tennis circuit, intriguing a demanding, attentive audience that is always in step with the latest trends.»

During these days and until 19th November, Haier is Gold Partner of the Nitto ATP Finals in Turin, the grand finale of the tennis season. From Rome to Hamburg, this year the company is a partner of the most prestigious international tennis tournaments, supporting the champions of this sport which shares the brand’s values.

«Haier has always been synonymous with an experience that combines cutting-edge technology, premium design and tailor-made services designed according to consumers’ personal needs – says Arnaud Guillot, Haier Europe’s brand director –. To communicate these characteristics, we’ve chosen to join forces with the most prestigious tournaments in the tennis season, including the Nitto ATP Finals in Turin».

The manager also underlines that «this strategic collaboration has been devised with a view to the brand’s global expansion and developed to increase awareness, involving different generations united by a shared passion for quality and innovation. Tennis is a sport with one of the biggest fan bases in the world, and it’s characterised by passion, ambition, and the desire to grow, qualities which also set Haier apart and which have made it the number one brand in the world for large household appliances.»

With two new dishwasher manufacturing lines, GE Appliances, a Haier company, complete the 450 million dollar transformation and investment announced in late 2021 for Appliance Park, the company’s headquarters in Louisville, Kentucky. Three of the Park’s five major plants have received significant upgrades over the past two years with new topload washer models and four-door refrigerators added as well as new assembly lines and fabrication equipment.

«We are committed to U.S. manufacturing and Louisville, Kentucky – said Kevin Nolan, president and CEO of GE Appliances –. From design to production, our team is always finding a better way to bring the latest appliance technology to homes and families across America. Together, with our state and local partners, we are building a stronger state economy and community.»

GE Appliances’ manufacturing facilities, like the featured dishwasher plant, are vertically integrated starting from rolls of coiled steel. New fabrication equipment produces millions of tubs, doors, racks and other components made onsite. The plant produces five brands of dishwashers on the new lines. A key product success is the recently launched GE Profile UltraFresh System Dishwasher with Microban® Antimicrobial Technology, which is being added to other models produced at the plant.

Haier Europe has recently presented some innovative solutions and cutting-edge services. Thanks to AI and new technologies, Haier, Hoover, and Candy products can create home environments where living ecosystems develop a platform of integrated and all-encompassing services, showing how technology can have a significant impact on the improvement of everyday life and on the environment.

«By designing “The new era of Living”, we are moving from creating products to designing experiences and scenarios: we are not only making people’s daily life easier, but also shaping the future of our society – says Yannick Fierling, CEO Haier Europe –. This is made possible by our deep understanding of customers’ needs, thanks to our ‘Zero distance to consumers’ philosophy that allows us to realize users’ needs earlier and better and to provide them with innovative products. This is our way to becoming the first consumer choice for smart home and leader in the industry in Europe».

The Company also aims to build a Home-Energy-Ecosystem able to manage energy of the entire home according to smart grid, interconnecting domestic appliances, HVAC and Solar and Photovoltaic systems, and let Haier’s hOn app orchestrate all devices. Haier Europe is targeting an energy-home-scenario by bringing a complete solution able to provide tangible benefits for consumers in monitoring and reducing energy consumptions and related costs. In this context, the company has recently launched Haier Nahui New Energy, the business unit dedicated to green energy.

Haier Smart Home has released its financial results for 2022 fiscal year, reporting a growth of 7.2% year-on-year, with sales revenue of 32.6 billion euro. Haier Europe, which is headquartered in Italy, achieved sales revenue of 3.2 billion euro, with an increase of approximately 20% year-on-year.

In 2022, the Haier brand continued to grow in price index and constantly outperformed the industry in market share growth. Haier Europe is consolidating its leadership in the field of connectivity and IoT. The company has strengthened its high-end and ecosystem brand strategy with a focus on sustainability and energy-saving, generating revenue by meeting the needs of all target group consumers with the Candy, Hoover and Haier brands.

The Company accelerated go-to market strategy by leveraging local facilities from dishwasher & kitchen appliance factories in Turkey and refrigerator factory in Romania. In 2022, Haier Europe completed the construction of a new high-automated dishwasher factory in the company’s industrial site in Eskişehir, Turkey, further strengthening the Company’s product leadership in the washing sectors in both freestanding and built-in segments.

«I’m proud of how we managed to achieve such an outstanding result. Despite all the headwinds, Haier Europe keeps overperforming the market – said Yannick Fierling, CEO of Haier Europe –. This further inspire us to strengthen our mission to drive the future of IoT ecosystems and connected scenarios and encourages us to deliver our vision to be the first consumer choice for smart home solutions».

Haier Europe is expanding its manufacturing footprint in Europe with a new dishwasher factory in the company’s industrial site in Eskişehir, Turkey. With an investment of more than 40 million euro, the new factory will have full capacity of 1 million units per year and is equipped with solar panels in line with the company’s sustainability commitment to reduce environmental footprint within its manufacturing processes.

The plant features improved production capacity with high automation levels: operating robots and advanced production processes thanks to 100% automatic measuring systems, leakage detection and full traceability of critical components.
The production will include freestanding and built-in segments for the three pan-European brands, Candy, Hoover and Haier, with core technologies, connectivity, high energy classes as well as innovative and visible features. Haier Europe’s advanced R&D and manufacturing know-how will be implemented in the production of a wide range of premium connected products, with Inverter Motor as core technology, and including the newest Candy Rapido’, Hoover H-Dish 700, and Haier I-Pro Shine Series 7 and 6 dishwashers, with the aim of improving production capacity, products availability and range flexibility for Haier Europe’s markets.

«Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe – says Yannick Fierling, chief executive officer at Haier Europe -.The expansion of our industrial park in Turkey marks another step in the company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing our presence by counting on a competitive industrial footprint and strong R&D and hi-tech capabilities, with the aim of becoming among the top three home appliance manufacturers in the region.»

GE Appliances, a Haier company, (GEA) launched a yearlong volunteer commitment with hundreds of employees completing 11 projects in Louisville, and other plant communities, activities in 17 states and coordinated efforts in India and South Korea. The projects help support public schools, nonprofits and neighborhoods across the country and around the world.

Called “The Blue Wave” initiative, GE Appliances employees have committed to completing 20,000 hours of volunteering over the next calendar year in the neighborhoods where they live and work on activities that help strengthen the communities and advance equity and inclusion.

«We invent, design and build the world’s best appliances, and we believe in building stronger communities – said Kevin Nolan, president & CEO of GE Appliances. – It’s who we are as a company and it’s what we call the GEA Way. We come together to make good things for life, to create possibilities and to always find a better way. These are the commitments we make within the walls of GEA and to the communities we serve. The Blue Wave is our commitment to helping build stronger, more equitable and more resilient communities across the country and around the world».

GE Appliances, a Haier company, has been certified by Great Place to Work® for the second year in a row. The award is based entirely on what current employees say about their experience. This year, 78% of employees said GE Appliances is a great place to work (the average is 57% for a typical U.S.-based company). Results also showed 87% of employees said they felt welcome upon joining the company.

«Our employees go above and beyond to make not only the world’s best appliances but to inspire us with their creativity, ambition and dedication every single day – said Kevin Nolan, president and CEO of GE Appliances-. We know that building world-class appliances for our customers and owners starts with world-class people behind our products and we appreciate all that our employees do. At GE Appliances, we strive to offer a culture and experience that supports the ideas, aspirations, and wellbeing of everyone and helps us become the employer of choice for top, diverse talent globally and across the U.S.»

GE Appliances believes in putting people first. In addition to a comprehensive and flexible benefits package, including on-site health and wellness centers, the company offers several programs that help employees focus on the health and wellbeing of their families. These include its award-winning “WellWithin” initiative and a paid parental leave policy providing up to 12 weeks of leave for new parents.

Haier Europe launches Haier Europe Open Enterprise, a venture building project through which the company aims to expand its ecosystem with the engagement of scale-ups and high growth potential companies. The initiative was presented during a press conference in which the company representatives, Marco Fossataro, chief financial officer at Haier Europe and CEO of Haier Europe Open Enterprise, and Andrea Contri, IoT ecosystem director ,outlined the company’s objectives and growth strategy in Italy and Europe and its projects in the field of connectivity and Internet of Things.

Haier Europe aims to provide an increasingly connected and AI-driven user experience, in line with its vision of being the first consumer choice for smart home solutions. Open Enterprise will contribute to the pursuit of this goal through investments in scale-ups and companies operating in segments related to Haier Europe’s core activities, while simultaneously supporting entrepreneurial projects developed within the Group.

«It is with great excitement that we announce Open Enterprise – said Marco Fossataro -. As Haier Europe, we listen, anticipate and satisfy the needs of our consumers by going beyond product boundaries, pursuing our Zero distance to Consumer philosophy in order to enable new scenarios in Smart Home solutions. To achieve this goal, we will act as a catalyst, operating in ecosystems to aggregate excellence and offer a unique experience to our users.»

Haier Europe will partecipate to the Milan Design Week 2022 with Home Switch Home, an immersive experiential installation in the Milan Tortona Design Week. “Home Switch Home” will narrate smart home designed by Haier Europe for its three international brands: Candy, Hoover and Haier; the result of a continuous attention to technological innovation, artificial intelligence, and design. Technology, connectivity, and design merge to create innovative solutions designed around values and targets of each specific brand.

The exhibition area of over 1000 sq.m. is divided into three different macro-areas, dedicated to Candy, Hoover, and Haier. Every exhibition is a real pathway that starts from an immersive and emotional experience through the different characters and values of each brand; it follows on with a touch&feel area that provides an actual interaction with the products, the connected solutions and home scenarios; and it ends with a product showcase of the latest innovations, with a special focus on built-in products.

The three pathways share the hOn app, the Group’s digital platform, which not only allows an integrated, intuitive and dynamic management of connected appliances, but also the best streamlined exploitation of their potential. By adding exclusive functions and services to products, home management enhances and gets easier, while meeting users’ daily needs.

«Milan Design Week is for us one of the most important time of the year to tell the general public and the insiders about our diversified approach for Candy, Hoover, and Haier, the continuous research into innovation and the bond we have with the design world” – stated Gianpiero Morbello Haier Europe’s Head of Brands & IOT. – With Home Switch Home we talk about a change in people, in their habits and homes, as well as the resulting constant evolution of our three brands and solutions.