As reported by PR Newswire, according to All View Consulting ( AVC), on August 15 about 89% of Chinese consumers will probably choose e-commerce to buy major domestic appliances. Among the people favorite websites there is jd.com, the Chinese largest on-line home appliances sales channel, which closed 2015 with a market share of 60.2%. On the contrary, in Usa, on the Black Friday – that for sales is similar to 15 August in China – consumers generally buy home appliances rather off-line. Black Friday is the day after Thanksgiving and falls in November and shops offers many promotions from economy flat-panel TV sets to half-price washing machines and refrigerators and other electric appliances.