Good news for Western Europe appliances sales


OLYMPUS DIGITAL CAMERAAccording to Gfk Temax, in the fourth quarter of 2014, the Western European Technical Consumer Goods (TCG) market generated sales growth of 3.5 percent to reach approximately 60.5 billion euro. The whole of 2014 was also successful with a sales increase of 2.1 percent, and a total volume of nearly 201.2 billion euro.
Small and major appliances recorded a very good trend.
The first sector, in fact, during 2014 reached 13.8 billion euro, growing by 5.9 percent, compared to 2013. All countries contributed to this development with the exception of Belgium and Greece which had a slight drop in sales volume. Sales drivers were, on the one hand, younger product variants such as robotic vacuum cleaners or low-oil deep fryers. On the other hand, classic small domestic appliances like traditional kitchen machines, water kettles and fully automatic espresso machines grew at an above average rate.
With regard to major domestic appliances in 2014, the sector saw a sales volume close to 31.9 billion euro, corresponding to an increase of 4.2 percent.
All product groups saw positive development in the fourth quarter of 2014, but most of all the tumble dryers segment, which generated double-digit growth between October and November. Crucial to that growth was the high demand for energy-efficient and cost-saving devices following a significant drop in prices.