LG Electronics announced a year-long partnership with “The Drew Barrymore Show” for its fourth season. As part of this collaboration, LG kitchen and laundry appliances will be featured in various segments throughout the season where Drew Barrymore and guests will be demonstrating living hacks designed to simplify and enhance everyday life.
«At LG, we are continually looking for opportunities which demonstrate product solutions that enhance daily routines and benefits our reliable home appliances have to offer» – said Jose Cardona, senior director of home appliance brand marketing, LG.
«Partnering with the Drew Barrymore show, not only provides us with a platform to share our appliance innovations but it also gives us a chance to work with Drew, who exemplifies LG’s core mission of creating a better life for all in a brave and optimistic way» – he concluded.
