Grundig, historical brand of tv and Brown Goods will follow a new strategy. Owned by Beko Italy, its development will be managed by the sales manager, Riccardo Milani, who comes from an important experience in the Brown Goods division of Haier and previously in Wind and Melchioni.
During 2015, Grundig will be re-lauched with the historical slogan Grundig “For a good reason”, used to underline the main characteristics of its products: innovation, quality and ever green design.
The brand offer will also include a small appliances collection, that has already had a good success in other European countries.
