A special occasion for Samsung to show its home appliances was the BottleRock Music and Food Festival, held in Napa Valley. The company sponsor of the event, during which it presented many products for food cooking and wine storage. The protagonist was the premium line of built in appliances, Chef Collection. Attendees can check out Samsung’s latest innovations in the kitchen, sample food and drinks, and enjoy performances from the company premium vantage point to the Midway stage. Moreover, participants could also enjoy demos by renowned chefs Christopher Kostow, Richard Blais and Melissa King who cooked at the Williams Sonoma Culinary Stage to show festival-goers the kitchen experience that is made possible by Samsung Chef Collection.
«Food and music have the power to inspire and we see that come together each year at the BottleRock festiva – said Katie Cheng, vice president of marketing for home appliances at Samsung Electronics America. – What better place to showcase how our latest home appliances can inspire you in the same way at home with connected technology that makes your kitchen smarter and your life at home simpler.»
