EHF President Michael Wiederer and Marketing Director Hisense Europe Alenka Potočnik Anžič at the draw for the Men’s EHF EURO 2024
Hisense Europe with Gorenje brand will be an official partner for the upcoming four EHF EURO events: the Men’s EHF EUROs 2024 and 2026 as well as the Women’s EHF EURO 2024 and 2026. Gorenje has already been sponsor of the Men’s EHF EURO 2018 in Croatia and continued its presence at the two following championships in 2020 and 2022.
As the European Handball Federation explains, for the upcoming Men’s EHF EURO 2024 (10-28 January) Gorenje has upgraded its sponsorship package and receives a pool of visible and digital rights, the latter including the presentation of the regular Top-5-Goals clips and the EHF EURO’s official in-app match predictor. Furthermore, Gorenje has the option to run half-time activities and will continue its successful #simplyfans sponsorship communication platform which has been running in European handball and football since 2017.
«Gorenje brand became the partner of top-class European handball in 2017 – commented Alenka Potočnik Anžič, Marketing Director Hisense Europe -. With superior return on investment, one of the highest in sports sponsorships, and an impressive increase in media exposure, the decision to prolong our partnership was therefore self-evident. By becoming the Official Partner of Men’s and Women’s EHF EUROs in 2024 and 2026 we will further strive to increase Gorenje brand awareness and strengthen our (leading) position in key European markets. Continuously increasing handball media audience is offering the Gorenje brand a great platform to engage with our consumers. I am extremely proud that for the first time, we are entering also the field of women’s handball. Our commitment to supporting gender equality is an important building block of our ESG strategy and I am happy we are bringing it also to the level of sports sponsorships.»
