Haier Europe revamps its identity with a new corporate purpose and employer branding campaign. After the acquisition of Candy-Hoover Group in 2019, Haier Europe has doubled its turnover and has set a clear growth strategy for the next years. In its transformation journey from a manufacturing company to an ecosystem of co-creation and Internet of Things communities, Haier Europe has taken the occasion to reflect on its ambition, its reason why, and the mark the company wants to leave on the world. The new corporate purpose is meant to represent the compass the company intends to follow to maximize benefits for its stakeholders and society.
«Home has always been the place where we experience the genuine connections that make us human, and, as the world rapidly changes, we continue to feel the need to be closely connected – commented Karim Bruneo, corporate communication director of Haier Europe –. At Haier Europe we are on a transformational journey, moving from creating products to designing experiences and scenarios: our solutions are designed for consumers’ wellbeing, as they provide an ecosystem of services to deliver rich and meaningful experiences: this is our Zero Distance approach».
The new Haier campaign was realised in collaboration with the agencies iCorporate & The Visual Agency, and are also reflected on the company’s brand-new website, recently redesigned in its entirety. It is in line with the latest digital and technological standards and represents the main hub for sharing news and telling stories from all the countries in which the company operates.
