Haier has chosen Chiara Ferragni to furnish her new and highly anticipated Milanese home. The collaboration between the brand and the influencer continues and comes to life in the elegant Milanese dwelling. To equip Chiara’s kitchen, there is the new Haier Series 6 built-in appliance collection, designed in Haier Europe’s Milan Experience Design Center with refined materials and fine finishes.

In particular the kitchen features CHEF@HOME, the smart oven with full-touch screen on the door to manage all cooking functions, watch videos, surf the Internet, and control the preparation of dishes; the FD 90 Series 7 Pro four-door refrigerator with Absolute Ice technology, ensuring separate air flows and no contamination for 10 times purer ice; the small kitchen appliances of the I-MASTER Series 5 line, characterized by great attention to detail, premium materials and extreme versatility of use. Moreover, for the laundry, two highly technological and functional laundry columns, formed by the I-Pro Series 7 Plus front-loading washer and the I-Pro Series 7 Plus Super Silent dryer.

«Chiara Ferragni and Haier share a set of values that sets them apart in their respective worlds of reference. Chiara, a pioneer of a new style of communication, has been able to impose herself with determination and elegance in an innovative and still unexplored panorama, just as Haier is a forerunner of connected and technologically advanced solutions that are redesigning the world of household appliances – comments Atena Manca, Marketing Director Italy in Haier Europe –. In addition, the notoriety and attention that Chiara is able to generate constitute a strategic touch point in terms of awareness for the brand, as was the partnership with ATP Tour for the world professional tennis circuit, intriguing a demanding, attentive audience that is always in step with the latest trends.»

Volleyball Padova has signed a partnership with Fulgor Milano, a renowned brand of household appliances owned by the Meneghetti family. Fulgor Milano logo will be present on the jerseys of the first team, «becoming to all intents and purposes an integral part of the HCL “family”» – Volleyball Padova said.

«Fulgor Milano is a brand that, with its iconic products, is reaping success in international markets thanks to the creativity and innovation that distinguishes Made in Italy in the world. – said Gianni Meneghetti, CEO Fulgor Milano – I therefore joined with enthusiasm the partnership with Pallavolo Padova as we both aim at obtaining new and ambitious results. It is also our common desire to cultivate through healthy competition high values of socialisation, integration and well-being. How can we not recognise, therefore, to Pallavolo Padova and Fulgor Milano this relevant mission?».

Giancarlo Bettio, president of Pallavolo Padova added: «We are excited to announce this new collaboration with Fulgor Milano, a prestigious brand with national relevance. I would like to thank the Meneghetti family for the trust they have placed in our club and for deciding to embark on this path that gives prestige to our sports project».

During these days and until 19th November, Haier is Gold Partner of the Nitto ATP Finals in Turin, the grand finale of the tennis season. From Rome to Hamburg, this year the company is a partner of the most prestigious international tennis tournaments, supporting the champions of this sport which shares the brand’s values.

«Haier has always been synonymous with an experience that combines cutting-edge technology, premium design and tailor-made services designed according to consumers’ personal needs – says Arnaud Guillot, Haier Europe’s brand director –. To communicate these characteristics, we’ve chosen to join forces with the most prestigious tournaments in the tennis season, including the Nitto ATP Finals in Turin».

The manager also underlines that «this strategic collaboration has been devised with a view to the brand’s global expansion and developed to increase awareness, involving different generations united by a shared passion for quality and innovation. Tennis is a sport with one of the biggest fan bases in the world, and it’s characterised by passion, ambition, and the desire to grow, qualities which also set Haier apart and which have made it the number one brand in the world for large household appliances.»

LG Electronics announced a year-long partnership with “The Drew Barrymore Show” for its fourth season. As part of this collaboration, LG kitchen and laundry appliances will be featured in various segments throughout the season where Drew Barrymore and guests will be demonstrating living hacks designed to simplify and enhance everyday life.

«At LG, we are continually looking for opportunities which demonstrate product solutions that enhance daily routines and benefits our reliable home appliances have to offer» – said Jose Cardona, senior director of home appliance brand marketing, LG.

«Partnering with the Drew Barrymore show, not only provides us with a platform to share our appliance innovations but it also gives us a chance to work with Drew, who exemplifies LG’s core mission of creating a better life for all in a brave and optimistic way» – he concluded.

Stefan Koss is the new president and CEO Region North America of BSH Home Appliances Corporation where he is responsible for driving the company’s growth and managing business operations. Koss most recently served as VP Controlling, M&A and Risk Management, Corporate, at Global Headquarters Robert Bosch GmbH, parent company of BSH Home Appliances Group. He began his career in the management program at BSH Home Appliances’ corporate office in Munich gaining cross-functional commercial training and exposure across various divisions and sites. His BSH tenure also includes a variety of strategic leadership and business administration roles in several regions including Europe, China, and North America.

Koss’ previous North America positions include Director of Business Administration for US Manufacturing Operations in New Bern, NC, from 2006 to 2009 where he played a pivotal role in transforming the manufacturing facility from an engineering-centric location to a market-oriented, sustainable organization. He then moved to the Region North America headquarters in Irvine, CA, from 2009 to 2012, serving as Chief Financial Officer and Executive Vice President, where he was responsible for overall business support and governance.

In his new position, Koss also serves on the Board of Management for Region North American, joining Jesus Egido, Chief Financial Officer, as well as Chief Technology Officer Andy MacLaren, both longtime BSH executives with 25 and 21 years of service respectively. «We are honored to have Mr. Koss join BSH Home Appliances Corporation, Region North America, as president and CEO and lead our organization’s growth – Egido said -. His extensive experience within the global network of BSH companies and Robert Bosch will further advance our aggressive growth strategy here in North America.»

Cucine Lube has recently inaugurated the new Lube Store in Malaga, Spain. Here visitors can now admire some brand models such as Flavour, Design Collection and the renewed Immagina, presented with two compositions that highlight the charm of the new melamine and UV lacquered finishes.

«It should be underlined – Cucine Lube explains – that this brand new opening in Malaga is the result of the harmonious and flourishing collaboration between the Italian company and the owners of the Lube Store in Melilla, who with this new inauguration are therefore celebrating their second official store dedicated to the number one kitchen brand in Italy».

In the Spanish market, consolidated as a fundamental point of reference for the Gruppo Lube Export dpt. thanks also to its “Contract division”, the company is also arriving to Vilanova i la Geltrù, very close to Barcelona, and Palma de Mallorca.

LG Electronics has recently introduced its reinvented brand strategy to build a stronger, consistent brand image and better convey its commitment to providing a message of ‘Life’s Good.’ As the first step toward strengthening its brand identity, the company undertook a rigorous process to redefine its values and philosophy.

After clearly defining three core values of ‘Uncompromising customer experience,’ ‘Human-centered innovation’ and ‘Warmth to power a smile,’ the company set about reinterpreting and reinvigorating the LG brand, creating new visual assets that mark a new era in its history. The result of this reinvention is a younger and more dynamic visual identity that resonates more deeply with consumers across all generations and backgrounds.

«The look of LG’s iconic Life’s Good slogan – the company explains – has also been revamped and refreshed to better communicate the brand’s firm belief that life is good. A custom typography, inspired by various LG products’ form factors, makes the company’s well-known slogan more distinctive and unique, while the period at the end conveys LG’s confidence and sincerity in its mission to make people’s lives better through innovation».

Manuela Figini is the new marketing director of Polti, an international player in the Small Appliance market. Expert in international marketing, Manuela Figini has had various experiences abroad in her career. She was Crm & Digital Manager of Henkel Italia , as well as Business Director and member of the Cda of Holding Triboo, one of the most important creative agencies, E -commerce and digital services in Europe. Her goal is to identify growth opportunities, develop effective marketing plans and make strategic decisions for the company’s long-term international success.

«I enthusiastically accepted the challenge that Francesca Polti launched to me – said Manuela Figini –. I firmly believe that the success of any business lies in the ability to deeply understand the needs of its customers. As new marketing director, my commitment is to create innovative strategies, based on attentive listening and market understanding, in order to offer unique value experiences to our customers. I am excited to lead a team of motivated professionals and collaborate with them to achieve extraordinary results. Together, we will create a path of growth and success that will lead the company to develop internationally».

Her entry into the company was strongly desired by the ownership of the Como-based company, which, with this novelty, aims to continue the growth path of the second generation of the Polti family, which today, through the management team directed by Francesca Polti, president and ceo, aims to further expand the coverage of its reference market.

Haier Europe, part of Haier Smart Home, has inaugurated its new European headquarters inside the Energy Park in Vimercate, Italy, in the Green Building Campus. The ribbon-cutting ceremony of the new headquarters was attended by the Senior Leadership Team of Haier Europe, the Consul General of China in Milan, Mr Liu Kan, Vimercate Mayor Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi from Assolombarda. The Italian Minister of Enterprises and Made in Italy Adolfo Urso sent a video message to congratulate.

Within the more than 2,600 total square meters across three floors, Haier Europe’s more than 500 employees from different nationalities will be able to easily meet and interact in a connected, high-tech environment, in line with the company’s vision of fostering a culture based on entrepreneurship, ecosystem and creativity. The Brugherio site will continue to be a strategic hub for Haier Europe and home to the washing machines factory, the Milan Experience Design Center for Europe, the spare parts and technical service center serving all markets, and 100% of research and development activities and labs focused on connectivity and Internet of Things for all product lines. The site will benefit from a complete relaunch in terms of layout, facilities, and energy efficiency.

«It is with great enthusiasm – said Yannick Fierling, CEO at Haier Europe – that we inaugurate our new European headquarters, conceived to create a smart and dynamic working environment, built by removing all barriers and boundaries to facilitate collaboration between teams and encourage creativity and sharing of ideas in a modern and open working environment. The new workplace perfectly mirrors Haier’s culture based on entrepreneurship, zero distance and IoT and we needed a Home that could best reflect our ambition and philosophy».

Groupe SEB will open a new 100,000 m² logistics platform, within the Alouette business park in Bully-Les-Mines (France), investing 80 million euro. Operated by FM Logistic, long-standing partner of the Group, this platform will enable the creation of 350 jobs between 2023 and 2025, with the ambition of reaching a staff of 500 people by 2030.

«This new platform at Bully-les-Mines – commented Groupe SEB CEO Stanislas de Gramont – will enable the centralization of procurement and therefore optimize flows to our customers in France and Western Europe. It also illustrates Groupe SEB’s ambition of contributing to the economic appeal of the regions in which it is present. Groupe SEB strives every day to disseminate the expertise of a French group throughout the world and we are proud to offer jobs in the region».

As part of its societal and environmental commitment, Groupe SEB has been committed for some time to a virtuous eco-logistics approach which includes rationalization of transport in terms of load rates, reducing distance traveled and developing alternative means of transport. To optimize flows, digital solutions have been implemented to anticipate merchandise procurement and manage their arrivals as best as possible to prioritize customer orders.