During this year’s edition of Milan Design Week, LG organized special events, enabling visitors to experience the value and craftsman-like quality of the Signature Kitchen Suite lineup of premium built-in appliances. The Signature Kitchen Suite’s appliances include pro ranges designed to cook local specialties (be it sous vide, induction, gas, griddle, true convection or steam) that best preserves their distinctive flavors and honors local culinary traditions.

Signature Kitchen Suite’s ‘True to Food’ philosophy centers on the importance of preserving the original flavors of fresh ingredients, and is underpinned by a full understanding and sincere appreciation of the journey of good food.

This philosophy could be seen, smelled and tasted throughout the variety of activities and displays held in Milan – including cooking shows, concept catering, illustrative artwork and wine tastings – delivered in collaboration with chefs, artists and influencers who share the brand’s ideals.

During the Milan Design Week, from June 7th to June 12th, 2022, Officine Gullo will be showcase some of its most interesting products from the company Milan Showroom in Via dell’Annunciata. Officine Gullo team will be present at the showroom from Tuesday the 7th to Sunday the 12th of June, from 10 am to 9 pm (Sunday from 10 am to 1 pm).

The company will also present its most luxurious of finishes: 24-carat gold. In addition to the wide range of finishes available for all of the metal details, including polished chrome, burnished brass, satin chrome, nickel, copper, and gunmetal, the 24-carat gold finish with its precious sheen is now also available. Metal parts such as frames, corners, hinges, knobs, latches, and handles are plated by way of a special processing technique using a 24-carat pure gold solution.

During the Design Week, a Fiorentina range cooker in the most luxurious of the finishes will be displayed in one of the windows of the showroom in downtown Milan. The 24-carat gold finish will be wonderfully enhanced by the beauty of an “Haute Nature” piece by Antolini: a Black Cosmic granite characterized by small golden-colored grains that emphasize the wild creativity of nature.

Haier Europe will partecipate to the Milan Design Week 2022 with Home Switch Home, an immersive experiential installation in the Milan Tortona Design Week. “Home Switch Home” will narrate smart home designed by Haier Europe for its three international brands: Candy, Hoover and Haier; the result of a continuous attention to technological innovation, artificial intelligence, and design. Technology, connectivity, and design merge to create innovative solutions designed around values and targets of each specific brand.

The exhibition area of over 1000 sq.m. is divided into three different macro-areas, dedicated to Candy, Hoover, and Haier. Every exhibition is a real pathway that starts from an immersive and emotional experience through the different characters and values of each brand; it follows on with a touch&feel area that provides an actual interaction with the products, the connected solutions and home scenarios; and it ends with a product showcase of the latest innovations, with a special focus on built-in products.

The three pathways share the hOn app, the Group’s digital platform, which not only allows an integrated, intuitive and dynamic management of connected appliances, but also the best streamlined exploitation of their potential. By adding exclusive functions and services to products, home management enhances and gets easier, while meeting users’ daily needs.

«Milan Design Week is for us one of the most important time of the year to tell the general public and the insiders about our diversified approach for Candy, Hoover, and Haier, the continuous research into innovation and the bond we have with the design world” – stated Gianpiero Morbello Haier Europe’s Head of Brands & IOT. – With Home Switch Home we talk about a change in people, in their habits and homes, as well as the resulting constant evolution of our three brands and solutions.

Gaggenau, the luxury brand for professional-grade home appliances, will showcase as part of Fuorisalone for the first time during Milan Design Week 2022. For the event, the company will take over the glass pavilion at Villa Necchi Campiglio and invite international architects, designers and kitchen professionals to experience its interactive ‘A Statement of Form’ installation from Tuesday 7th until Saturday 11th June. According to Gaggenau, visitors will be encouraged to network, build connections and share ideas whilst enjoying the comapany’s hospitality and a series of ground-breaking public and private talks, Q&As and social events throughout the week.

A Statement of Form is a bold departure from the brand’s previous EuroCucina offerings. It spans 360 sq feet, creating a structure that brings together the key elements of Gaggenau’s promise and purpose. Visitors will move through the installation on a guided tour and experience different sections that focus on Gaggenau’s key specialist areas, including cooking precision from raw ingredients to cuisine, balance and tension, heritage and craftsmanship through to progressive advancement, the importance of materiality, the relationship between cooling and heat, objet d’art within technical perfection, and the home as the entertaining space of the future.

«We are excited – said Peter Goetz, managing director of Gaggenau – to showcase our brand in the centre of Milan for the very first time, and look forward to welcoming architects, designers and kitchen professionals that we haven’t met in-person since the pandemic. ‘A Statement of Form’ juxtaposes competing elements that are required to make something exceptional. It brings together: tradition and avant-garde, grand masters crafting culinary art, and a conscientious maintenance of craftsmanship, through progressiveness and heritage. This space in Milan is a true expression of the uniqueness of Gaggenau».

‘A Statement of Form’ design experience is a special event that Gaggenau, the luxury brand of professional-grade home appliances, will present as a part of Milan Design Week in June 2022. The brand will take over the glass pavilion of the Villa Necchi Campiglio museum, in the heart of the city, to present the initiative, that will be open to visitors of the world-renowned design festival for five days from Tuesday 7th until Saturday 11th June 2022.

For over a decade, Gaggenau has exhibited as part of Salone del Mobile’s biennial international kitchen furniture exhibition, EuroCucina. The decision to relocate to downtown Milan for 2022 was taken in order to enable a wider audience of designers, architects and visitors within the city to experience the brand, alongside Gaggenau’s long-standing contacts and admirers that attend Salone del Mobile.

«Throughout the week – the company explains – a series of groundbreaking talks, Q&As, and workshops will take place as part of ‘A Statement of Form’. These will feature leading voices from the architect and design community, Gaggenau designers and global stakeholders, alongside invitation-only experiential dining events by three Michelin star chef Christian Jürgens».