During these days and until 19th November, Haier is Gold Partner of the Nitto ATP Finals in Turin, the grand finale of the tennis season. From Rome to Hamburg, this year the company is a partner of the most prestigious international tennis tournaments, supporting the champions of this sport which shares the brand’s values.

«Haier has always been synonymous with an experience that combines cutting-edge technology, premium design and tailor-made services designed according to consumers’ personal needs – says Arnaud Guillot, Haier Europe’s brand director –. To communicate these characteristics, we’ve chosen to join forces with the most prestigious tournaments in the tennis season, including the Nitto ATP Finals in Turin».

The manager also underlines that «this strategic collaboration has been devised with a view to the brand’s global expansion and developed to increase awareness, involving different generations united by a shared passion for quality and innovation. Tennis is a sport with one of the biggest fan bases in the world, and it’s characterised by passion, ambition, and the desire to grow, qualities which also set Haier apart and which have made it the number one brand in the world for large household appliances.»