With health and safety as absolute priorities, IFA reinvents its annual show in the Covid era: a three-day event – from 3 to 5 September – with a tight limit on the number of attendees.
The Fair’s organization underlines its intention of supporting companies and sector operators in any way to face this new challenge all together and allow innovation to go on.
“Focused on IFA’s core functions, the IFA 2020 Special Edition supports brands, manufacturers, media and retailers to connect and celebrate innovation across consumer electronics and home appliances. – the Organization explains – IFA will host four stand-alone events: the IFA Global Press Conference for brands’ keynotes and press conferences; the sourcing show IFA Global Markets; the innovation platform IFA NEXT meets IFA SHIFT Mobility; and the IFA Business, Retail and Meeting Lounges.”
The invite-only event will put strict limits on the number of attendees and focus on IFA’s four global core functions, which are: an innovation showcase for brands; a platform for cutting-edge technologies, a sourcing event for OEMs and ODMs; a marketplace where retailers and brands can come together.
«After all the event cancellations during the past months – Jens Heithecker, the Executive Director of IFA Berlin, said – our industry urgently needs a platform where it can showcase its innovation, so that it can recover and rebound. The recovery of our industry starts here at IFA Berlin. While virtual events were useful, they were “missing the immediacy, hands-on experience and human connections that make events like IFA Berlin so incredibly useful.»
The concept for IFA 2020 was developed in close collaboration with public health authorities in Germany to ensure the health and safety of all participants. The organizers will make sure that social distancing, careful crowd control and other effective public hygiene measures are all in place. As a result, IFA 2020 will not be open to the public, but run as an invitation-only event.
