Samsung Electronics closed with great satisfaction its first participation at EuroCucina in Milan.
The company used this prestigious international event to showcase its full range of premium built-in appliances As reported by Samsung, last year its European home appliances business grew five times faster than the market and this has been an important driver to decide to take part at the Italian exhibition. The European built-in market is worth 18.5 billion dollar annually, accounting for 40% of the global built-in market. Samsung’s premium built-in appliances, equipped with and IoT technology, are positioned at the center of the market. The opportunity to experience the kitchen of the future at the Samsung booth attracted the attention of many visitors at the exhibition. Among the most interesting products presented at the Fair, there was the Twin Cooling Plus™ technology refrigerator, the Virtual Flame™ cooktop and the Waterwall™ dishwasher. The company also unveiled the new Dual Cook Flex™ oven at the event. This innovative oven allows independent access to the upper oven compartment without compromising on cooking performance in the lower compartment. This means that users can set different temperatures and time settings for each compartment, with a greater control over simultaneous cooking.
But is was not the only innovation of the brand, that also displayed its Twin Cooling Plus™ technology, which independently controls the refrigerator and freezer; the Virtual Flame™ cooktop, an induction stove that mimics the appearance of flames to provide more intuitive visual control over the heat, and the WaterWall™ dishwasher that delivers remarkable cleaning results with a streaming wall of water.
